GOUROCK HIGHLAND GAMES

Public Event Rebrand

I rebranded the Gourock Highland Games, a major Scottish cultural event that celebrates music, sport and community. The aim was to create a fresh, modern identity that honoured local heritage while appealing to new audiences.

Drawing inspiration from the event’s history and Inverclyde’s James Watt Tartan, I developed a bold design system featuring traditional motifs with a contemporary twist. The new branding was applied across posters, banners, programmes and social media graphics to create a consistent and recognisable look that captures the spirit of the Games.

The project allowed me to combine research, illustration and brand design to deliver a unified identity that reflects the pride and energy of the local area. The refreshed visuals helped modernise the event’s image while staying true to its cultural roots.