SUCHOWATO

Packaging, Logo Design & Branding

Suchowato is a luxury chocolate brand concept inspired by the culture and aesthetic of Japan. My aim was to blend minimalism, elegance and craftsmanship to create packaging that feels refined and meaningful.

Drawing from Japanese art and symbolism, I incorporated motifs such as mountains, clouds and the rising sun to reflect harmony and balance. The typography combines English and Japanese characters to convey authenticity, while a restrained colour palette enhances the sense of sophistication and purity.

Each flavour features a unique variation within the same visual system, celebrating individuality while maintaining a cohesive identity. This project allowed me to explore the intersection of culture and design, resulting in packaging that feels both contemporary and timeless.