WEE ANNIE IPA

Packaging, Logo Design & Branding

As a native of Gourock in Inverclyde, I created Wee Annie IPA as a tribute to my hometown and its iconic seaside statue, Wee Annie. The project celebrates Gourock’s history and character through a modern approach to craft beer branding.

The silhouette of Annie, seated on her suitcase by the pier, became the centrepiece of the logo, symbolising nostalgia and the town’s connection to travel and the sea. The colour palette draws from the local landscape, blending coastal blues and warm sunset tones to capture the charm of the Firth of Clyde.

This project combined storytelling and design to create packaging that feels personal, vibrant and rooted in place. It reflects Gourock’s enduring sense of community while giving a contemporary twist to traditional beer branding.